Hello, and welcome! My name is Jordin and I am the founder of Shady. This line is full of rich colors that are non-toxic, cruelty-free, gluten-free, vegan and infused with argan oil to nourish and strengthen your nails. Each lacquer is handmade; sourced, mixed, and bottled in the USA. We searched the world for the finest glass and lids for our bottles which are imported from a beautiful town in Italy. Beyond all of these incredible attributes, you will be stunned at the quality, opacity, shine and long-lasting capability in each shade! I am so excited to share this line with you and see how you rock your shades.

I am a huge advocate for beauty, self-expression, and empowering others. When I was young, I felt free to be myself, it wasn’t until I entered my teenage years that I started to feel like I didn’t belong, I’m sure most of you reading can relate to that. I started hiding who I was to try to fit in, which led to a negative self perception and ultimately, many years of darkness. I was self-destructive and accepted toxic and abusive relationships. In 2013, I hit rock bottom when I tried to take my own life, that’s when I realized I needed to TRY to make a change. I started prioritizing self-love and what a rollercoaster journey it has been!! Here I am today with 8 years of self-work under my belt, at a place where I feel comfortable in my own skin and recognize my self-worth. I have dedicated my life to sharing the importance of self-love and acceptance. We only have one life and we deserve to enjoy every bit of it! I created this brand for everyone out there like me, who has ever felt like they didn’t belong. It’s beautiful to see people embrace their individuality, and be themselves. We all belong, we all have purpose, and our differences make us special. Anyone and everyone is welcome here, this is a loving space for all ages, races, sexual orientations, genders, shapes and sizes.

The name of this brand is an homage to our haters..you can throw shade all you want, but you’ll never dull our shine!! #shineon @shinewithshady